, so I can't wholly explain what it is I really dig about the sign that designates the Pepsi Porch at City Field. But it really does resemble the Long Island City sign, which any Long Islander who has taken the cheap route into NYC via the Queensboro Bridge 
will recognize. If you have to put advertising up in your ballpark, it's really a good idea to put some thought into it. Of course I miss when Shea Stadium was RC Cola territory...
Some people like the taste of Coke. Some people prefer Pepsi. But there will always be some people who prefer the refreshing taste of RC Cola...
By the way, if you're a cola purist, you may be interested to know that Pepsi is set to launch Pepsi Throwback and Mountain Dew Throwback, sodas sweetened with real sugar (as opposed to High fructose corn syrup). There are those who swear by sugar's superior taste, but even if you doubt anyone could tell the difference in a blind taste test, reports of suppressed mercury contamination studies should shy anyone away from HFCS!
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