Thursday, March 08, 2007

News: Direct TV's Extra Innings Deal Is Not Necessarily Exclusive

The expected announcement about Direct TV's $700 deal with MLB to carry the Extra Innings package came with an unexpected wrinkle:

The seven-year deal... allows MLB EXTRA INNINGS to be offered to other incumbents - In Demand and DISH Network - at consistent rates and carriage requirements with a deal to be concluded before the baseball season begins. The provision also requires the incumbents to agree to carriage rights to the MLB Channel proportionally equivalent to DIRECTV's commitment. Should the incumbents decide not to match DIRECTV's commitment, the MLB EXTRA INNINGS package will be exclusive to DIRECTV.

It seems quite clear to me that MLB caved to public pressure. Well done, fellow bloggers and fans!

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